Truvani x Whole Foods
PR PACKAGING
I pitched, prototyped, and designed this Influencer PR Kit as a jumbo caramel candy for Truvani's new Salted Caramel Whey Protein sold exclusively at Whole Foods.
Creative Director: Melanie Duncan
Designer: Sam Smith
Photography: Mark Belden
BOOKLET & MERCH
The process included designing the box with a debossed effect, inspired by the caramel candies that have their logos imprinted directly into the surface. Other components included a 28-page recipe booklet and a caramel sauce jar featuring a recipe on the back. I planned and designed the entire assembly, including the styling and presentation of the box, with intentionally sourced cellophane and gold-foiled satin ribbon.
