Avian Academy
BRANDING
Avian Academy is a wildlife organization dedicated to bird education and conservation. The visual branding for this concept aims to capture a scholastic and professional feel.
LOGO DESIGN PROCESS
A book grounds the mockingbird, representing the brand’s strong educational foundation. With its talent for mimicking as many as 200 different kinds of birds, the mockingbird is a true representation of lifelong learning, picking up new songs and expanding its repertoire of calls even in adulthood. The subtle, slab-like serif typography gives it an academic feel and grounds it with the book. The line weight of the text also reflects the line weight in the mockingbird, tying the two together.
TYPOGRAPHY
Avenir - Striking, bold, polished
Baskerville - Scholarly, professional, classic
COLOR PALETTE
Variations of teal and a bright green were chosen to convey education, trust and nature. A muted beige and dark brown bring warmth to the color palette and represent natural bird elements such as eggs and twigs.
